Morilee CEO Terri Eagle on how social media is changing the bridalwear industry

6 months ago 24

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Founded in 1953, the bridal brand Morilee has become known for gowns catering to a wide range of bridal styles. Over the years, the brand has expanded its global presence, now selling through more than 2,500 retail partners.

In 2018, Terri Eagle took over as CEO, bringing experience from leading roles at fashion brands including David Yurman and Tom Hardy. Under her leadership, Morilee has experienced innovation and growth and expanded to luxury bridal wear. As Eagle explains on this week’s Glossy Podcast, the brand is continuously evolving to meet the needs of modern brides while honoring the brand’s rich heritage. Most recently, that’s included launching new product categories and updating the in-store try-on experience.

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