Meet the smaller brands designing Olympic uniforms

8 months ago 21

This story was first reported on and published by Glossy sibling site Modern Retail.

Fashion giants like Nike and Ralph Lauren have long dressed members of Olympic teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

Cariuma, a sustainable skate shoe brand, is designing Olympic uniforms for the first time this year and outfitting skateboarders from three countries with its footwear and apparel. Meanwhile, premium active swimsuit brand Left on Friday is making its Olympic uniform debut with bikinis, cover-ups and accessories for Canada’s women’s beach volleyball team. And Swedish clothing company J. Lindeberg is making this year’s uniforms for the U.S. men’s and women’s golf teams, plus uniforms for the 2028 Olympics in Los Angeles.

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