Luxury Briefing: Inside Orlebar Brown’s big US expansion plans

10 months ago 20

In this week’s briefing, British luxury brand Orlebar Brown’s CMO Trevor Hardy explains how the brand is tackling a major U.S. retail expansion, along with other growth strategies like reimagining product categories and targeting more adventurous collaborators. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

British menswear brand Orlebar Brown has been heavily associated with British culture thanks to the star-making appearance of its swim trunks on Daniel Craig in the 2012 James Bond film “Skyfall.” But the brand, which was acquired by Chanel in 2018, now has its sights set on the U.S.

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