2 months ago
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In a move to create more robust wellness offerings at Lululemon, the brand has expanded its membership program to include outside fitness and wellness brands.
Since launching its complimentary membership program in 2022, which includes one-of-a-kind offerings in shopping, community, and fitness, Lululemon has grown the community to over 22 million members to date. The inaugural membership program, called Lululemon Membership, included offers such as membership events, early access to new product drops, receipt-free returns, free hemming, and exchange or credit on sale items. According to Jiamei Bai, Luluelmon’s svp of member engagement, however, the program was missing a key category: wellness.
“We were looking at how we can improve the program, and knowing wellbeing continues to be a top priority for our guests in North America, we were excited to expand the offering to include [perks] that will support our guests on their wellbeing journey,” Bai told Glossy.
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English (US) ·