Lovesac CEO Shawn Nelson on why speaking to young people is ‘fundamental to who we are’

10 months ago 20

This story is part of Glossy and Modern Retail’s series breaking down the big conversations at eTail West.

As a company selling furniture that can cost up to $20,000, Lovesac’s decision to court young shoppers may not seem like an obvious demographic.

But the 25-year-old company has found that its luxurious bag chairs and sofas are appealing to tweens and teens who want to create the perfect hangout space. Founder and CEO Shawn Nelson said that’s why the brand looks to show up everywhere from gaming to sports to high fashion.

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