Listen now: Are brands worried about a TikTok ban? Plus the latest on The Body Shop, Beautycounter and L’Occitane

Every Wednesday on LinkedIn, the Glossy team hosts the Beauty Debrief, breaking down the buzziest topics in the beauty industry. This week, West Coast correspondent Lexy Lebsack, international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff looked back on April’s biggest headlines. Those included the pending TikTok ban and news surrounding beauty brands including L’Occitane, The Body Shop and Beautycounter. Excerpts from the conversation, below, have been slightly edited and condensed for clarity. 

What the potential TikTok ban could mean for beauty brands

On April 24, President Biden signed legislation that could ban the popular social media platform in the U.S. The legislation included a provision requiring TikTok parent company ByteDance to sell TikTok to a non-Chinese owner in the next nine months — otherwise, it will be banned. If a deal is signed within that timeframe, the president will grant a three-month extension on the deadline. As TikTok has over 170 million U.S. users and a growing e-commerce business in its TikTok Shop, a ban of the platform could mean the loss of a large chunk of business for many beauty and fashion brands.

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