Kendo Brands’ Sarah Koch: Brand relevance is ‘the million-dollar question’

10 months ago 23

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Maintaining the cultural relevancy of a 40-year-old brand is no small feat. However, Sarah Koch, svp and gm of Kendo Brands, is up to the task when it comes to OleHenriksen skin care.

“You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you’re relevant to where he or she is in their lives,” said Koch on the latest episode of the Glossy Beauty podcast.

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