Katie Sturino on Megababe’s big summer

7 months ago 24

Katie Sturino, the content creator, body-acceptance advocate and founder of Megababe, a body care brand that makes solution-oriented products like a best-selling thigh-chafing stick, is going to have a big summer.

For starters, on May 9, Sturino appeared on “Making the Shift: A New Way to Think About Weight,” a Weight Watchers special hosted by Oprah, which was live-streamed on WeightWatchers’s YouTube channel.

The appearance resulted from Sturino’s reaction to the previous March special, “An Oprah Special: Shame, Blame and the Weight Loss Revolution,” which featured medical experts as well as everyday people, of which Sturino was openly critical on Instagram. In the video she posted, Sturino said, “[Sima Sistani, Weight Watchers’s CEO] got so close to saying, ‘We really got this wrong, and we’re sorry for saying it was just willpower or that one body is worse than the other, and we’re sorry for all the toxic things we put into diet culture.’”

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