Jennifer Lopez on building a beauty brand to help women ‘look and feel youthful’

1 year ago 29

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Jennifer Lopez may just be the busiest beauty founder ever.

The international actress-singer and entrepreneur always has a project in the works, but her eponymous brand JLo Beauty is equally a business and passion project. First launching in January 2021, JLo Beauty now boasts 11 products that include the Beso Balm Ultra-Hydrating Lip Mask, which debuted in November, and travel-size versions of the JLo Body collection, which debuted in 2022. On the retail front, JLo Beauty widened its distribution this year by partnering with Revolve, Macy’s.com and select Macy’s stores. In addition, it launched internationally through a Hydrafacial collaboration. Finally, the brand established a community of content creators who receive behind-the-scenes access, special invites, sneak peeks and first dibs.

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