Jenna Lyons on turning her style recommendations into a shopping vertical

10 months ago 22

This story was originally part of the 2023 Glossy 50 feature. Click here to see all of this year’s honorees.

Former J.Crew executive creative director Jenna Lyons made headlines this year by becoming a cast member of the 14th season of “The Real Housewives of New York City.” In 2020, Lyons said she didn’t ever want to do reality TV, but it was her 3-year-old eyelash business, LoveSeen, that made her reconsider.

“I don’t think I [otherwise] would have subjected myself to that level of scrutiny, uncertainty and potential reputation mangling,” Lyons said. “The TV show has offered a [point of] discovery for people who didn’t know the brand or didn’t know who I was or didn’t think lashes were for them.”

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