It’s gift card season, and these cards may be better than actual gifts

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It may be Christmas Day, but it’s not too late to purchase gifts for your loved ones.

Gift cards are becoming an increasingly popular gifting option among consumers. In November, the National Retail Federation reported that, after clothing (56%), gift cards were expected to be the second-most-popular gifting option, at 44%. And those shoppers who purchase gift cards said they plan to purchase between three to four gift cards and spend an average of $49.43 per card. The data also revealed that, overall, gift card spending is expected to reach $29.3 billion this year, up from $28.6 billion last year.

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