Is celebrity-loved handbag brand Aupen really shutting down? Not quite

7 months ago 20


On May 10, fans of the breakout celebrity-loved bag brand Aupen had a shock when the brand abruptly deleted all but three of its Instagram posts. The latest two posts declare “Aupen Design Collective bids goodbye.”

“For us, the time has come,” the post reads. “Thank you for believing in us, It’s a new world. The doors are wide open for you and your dreams. All you have to do is start.”

The post ends with the signoff “Farewell, Aupen.”

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