Instagram jewelry brand Ana Luisa opens first brick-and-mortar store

After co-founders Adam Bohbot and David Benayoun created the direct-to-consumer jewelry brand Ana Luisa in 2018, they immediately set their sights on global brand awareness. The first step was building up their social following and e-commerce business, and a store finally followed this month.

According to the founders, the brand’s main selling points are its earth-friendly approach to production and affordable price points, with most pieces retailing for under $200. In addition, the brand hosts frequent sales and works with a network of beauty and fashion influencers through gifted and paid collaborations.

The brand quickly gained traction among millennials and Gen Z, its target consumers. On Instagram, the brand’s primary social platform, it has over 630,000 followers, and its TikTok account has 28,800 followers.

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