Inside Walmart’s plan to sell its private-label brands on Roblox

6 months ago 22

Walmart is expanding its presence in the virtual world by promoting and selling its private-label brands on Roblox.

A Roblox activation centered on Walmart’s Gen Z-focused No Boundaries brand will kick off in July, alongside the brand’s relaunch in stores and online. The relaunch of the $2 billion brand was announced on June 13.

This Roblox investment is part of Walmart’s broader effort to reach Gen Z and build brand engagement in innovative ways. Walmart strategized to ensure the No Boundaries Roblox experience is both valuable to players and authentic to Walmart.

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