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Welcome to Glossy’s Wellness Week. In daily feature stories, Glossy will break down the trends transforming the way consumers are thinking about, and spending on, wellness. And on Thursday at noon ET, we’ll host the Glossy’s Wellness Leaders Forum, a virtual event diving deep into wellness’s new era. Join us.
Last week, Estée Lauder, one of the largest beauty and skin-care companies in the world, announced the appointment of Dr. Matthew Walker to a brand new role: global science sleep advisor.
It was an acknowledgment of something the wellness industry has been realizing for a while: Sleep is a big deal. Across the industry, legacy companies like Estée Lauder and Procter & Gamble are betting big on sleep, introducing new products and making key hires like Walker. Meanwhile, new startups are gaining ground through a bevy of sleep-related products, from supplements to night lights to sleep balms and night masks.
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