Beauty & Wellness Briefing: Who’s winning the booming men’s personal care marketplace?

5 days ago 13

This week, I checked in with top execs and analysts to unpack the booming men’s personal care marketplace, which includes buzzy celebrity partnerships and better-for-you formulations. I spoke with John Ludeke, svp of global marketing for category leader Dr. Squatch, about its new Mike Tyson collaboration and the power of partnerships. Additionally, former L’Oréal president Nathalie Gerschtein has a new role, Apple is revamping its health app, and Walmart unveils its latest accelerator cohort.

Gen Z-focused partnerships and mass pricing are paramount as men’s personal care booms

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