10 months ago
21
Sydney Morgan loves a challenge.
This is particularly true when it comes to uncovering which of her social media content performs best on which social platforms. Morgan, who has over 7 million YouTube followers, 10 million TikTok followers and 700,000 Instagram followers, said she thinks of algorithms as a game where she can use her creativity to generate the most engaging beauty content. Her video topics include trying “cheap versus expensive” makeup, rating popular skin-care products, and testing beauty hacks and dupe products via tutorials. She’s worked with brand partners like NYX Cosmetics, American Eagle, Mario Badescu and Hot Topic in the past.
Morgan said she was artistic from a young age, whether it was doing her friends’ makeup for prom of volunteering to face paint children at carnivals and local country fairs. Her content creator career started in earnest around 2015, and in 2020, she joined TikTok where she quickly amassed a following. Morgan’s follower base varies by platform but is typically composed of 13-year-olds on TikTok, 18-24-year-olds on Instagram and YouTube, and people ages 25 and up on Facebook. Morgan’s content has a jovial, even irreverent, bent to it.
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English (US) ·