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In this week’s Luxury Briefing, I speak to The Clear Cut founders about how AI is helping the brand with diamond forecasting and sales. In addition, what it takes for a brand to be successful at Bloomingdale’s, according to Australian brand Leo Lin. Also, Aeffe and Marcolin earnings, and executive moves to know. For tips or comments, you can email me at [email protected]
Diamond pricing has long been one of the most opaque and inefficient aspects of the luxury industry, due to fluctuating tariffs in the U.S, inconsistent inventory practices globally and a resistance to digital transformation. It’s made it difficult for both jewelers and consumers to make informed decisions, but New York-based direct-to-consumer brand The Clear Cut is taking a different approach, using AI to streamline sourcing, bring pricing transparency and improve customer experience.
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