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In 2003, Image Skincare launched to get consumers to use sunscreen daily. Twenty-one years later, the clinical-grade skin-care company remains focused on that goal, as evident in its new Daily Prevention collection.
Launched on Wednesday, the collection includes six products that retail for $25-$70. They include the Advanced Smartblend Mineral Moisturizer, Sheer Matte Moisturizer, Ultra Defense Moisturizer, Pure Mineral Hydrating Moisturizer, Pure Mineral-Tinted Moisturizer and the Protect and Refresh Mist. Each is available on Image Skincare’s e-commerce site, at facial bar Heyday, and in select medispas and doctors’ offices. The collection launched in the brand’s existing markets of the U.S., Germany, Hungary, the Benelux region, the U.K., Ireland, Canada and Italy.
“Approximately 11% of Americans are wearing sunscreen every day, and 90% of sunlight skin aging comes from the sun,” said Michele Snyder, chief marketing and innovation officer at Image Skincare, pointing to September 2023 data from the National Library of Medicine. “For the new collection, we packed skin benefits like anti-aging ingredients and hydration into the sunscreen to help it do more for you. … Our sun-care [products] are also skin care.”
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English (US) ·