How Ulta Beauty is using AI to advance its tools and services

10 months ago 39

Ulta Beauty has been a pioneer in the implementation of AI tools. For example, prior to this year’s AI boom, in 2019, the company acquired AI company QM Scientific to focus on personalization.

QM was Ulta Beauty’s first AI acquisition of several as the retailer has continued to prioritize AI capabilities. Both its digital innovation team and its investment fund, Prisma Ventures, are heavily focused on AI development and training, internally and through their portfolio startups. The venture fund was launched in August 2022 to bring new technologies to Ulta Beauty.

“We’re seeing an emergence of AI taking on a unique role within beauty services, paving the way for more personalized digital experiences that complement customers’ in-store journeys,” said Agustina Sartori, senior director of innovation at Ulta Beauty. “We’re piloting a few programs with innovators like Luum, a robot powered by AI that applies lashes which is currently featured within our San Jose store, and 10Beauty, a full manicure robot. Both are portfolio companies of our investment fund.”

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