How @TheMillennialDecorator became fashion’s insider for vintage shoes

Even though influencer Matilda Djerf lives in Sweden, when she wants vintage Chanel flats, she calls L.A.-based Julia Rabinowitsch. When the team behind Mirror Palais needs shoes for its fashion shows, they call her, too. On Instagram, she goes by @TheMillennialDecorator (75,000 followers). She started the account in 2020 “in the dark ages of the pandemic,” while living on unemployment. It’s followed by major influencers and stylists including Negin Mirsalehi, Marianna Hewitt, Mimi Cutrell and Allison Bornstein. Today, through the account, she sells vintage shoes averaging $500 a pair via 10-12 drops per year.

Rabinowitsch spoke to Glossy about how she found her niche, how she approaches brand partnerships and how she sources designer vintage shoes.

How did you come to start your account?

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