Ulta Strategies: How Ulta is tapping in-store associates for content creation with new ‘Ulta Beauties’ internal ambassador program

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Welcome back to Ulta Beauty Strategies, Glossy’s new monthly series breaking down the latest strategies of the retailer and its most popular brands.

Ulta Beauty is leveraging store associates who already make social media content for an ambassador program designed to connect directly with consumers while also fueling and informing the company’s social marketing strategy.

“We knew we had an untapped superpower with our [store] associates,” said Stacy Coblentz, associate manager of Ulta Beauty’s associate ambassador program. “They know what’s happening before we do.”

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