How swimwear brands geared up for a competitive summer

6 months ago 32

For most swimwear brands, summer is when the majority of sales happen. With more competition in the growing $20 billion industry, swimwear brands are rolling out new campaigns and collaborations to win market share.

According to Melanie Travis, founder of the women’s swim brand Andie Swim, the months between May and August make up about 70% of the brand’s sales. January, when resort season rolls around, is also a big sales period.

Travis said she and her team start prepping for the summer season at the end of the previous year.

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