How QVC is helping influencers grow their brand and audience

Annette Dunleavy, vice president, brand marketing, QVC

Long before the term influencer became synonymous with social media marketing programs, program hosts on QVC understood the unique relationship they had with their audiences. Arguably, they were among the original social influencers.

As early as 2010, QVC was one of the first multiplatform retailers to partner with YouTubers and beauty bloggers. However, its influencer program isn’t just an early adoption story. The program has grown steadily over the past decade to become an essential strategy for engaging new and existing customers.

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