How Prabal Gurung made beauty a ‘main character’ of his NYFW show

After a 10-year NYFW partnership with MAC Cosmetics, this season, Prabal Gurung, designer and founder of his 15-year-old namesake brand, shifted gears.

On the second day of the New York Fashion Week Spring 2025, instead of Gurung’s usual dark, dramatic beauty looks, the designer opted for glass skin-inspired no makeup, makeup looks by way of a new partnership with 6-year-old skin-care brand Peach & Lily. Founded by Alicia Yoon in 2018, Peach & Lily — which spun out of Yoon’s K-beauty retail platform of the same name — has been a pioneer in the glass skin space. In fact, Yoon said she coined the term “glass skin” and created the now-viral trend when she released Peach & Lily’s hero product, Glass Skin Refining Serum.

“There’s this luminosity, clarity and smoothness that comes from within, and [our products] highlight that. Glass skin is for everybody,” Yoon said.

As such, the brand has become an Ulta favorite in the prestige skin-care category. According to Yoon, though Peach & Lily only has about 30 SKUs, it has become the fourth largest in the category, based on sales, since expanding into the beauty retailer in April 2019. As previously reported by Glossy, In November 2023, the company reached $100 million in sales.

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