How influencer marketing will evolve in 2024, according to executives and creators

10 months ago 19

This story is part of Glossy’s “Look Ahead” series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in 2024. Click here for more stories in this series.

The concept of “authenticity” is nothing new, but it’s set to power influencer marketing in 2024.

According to experts, influencers who read as authentic to their followers will continue to have the most success in the new year. So, to ensure they resonate, creators and brands alike are seeking long-term relationships, as opposed to one-off partnerships, such as those Nudestix has fostered via its celebrity stock option plan model. Below are predictions from those moving and shaking in the industry about this and other influencer marketing trends they expect in the year to come.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request