How fashion brands rode the Super Bowl wave

10 months ago 22

The Super Bowl has become a fashion spectacle.

This year’s halftime show featured Usher wearing designs by Ib Kamara’s Off-White, among other popular fashion brands, but it wasn’t the event’s only fashion moment.

Apart from the halftime show, brands’ outfitting opportunities at the Super Bowl included the players’ pre- and post-game looks and the looks of their celebrity friends and fans. Louis Vuitton outfitted Chiefs players Skyy Moore and Patrick Mahomes for their big-game arrivals, while Amiri dressed Travis Kelce. High-profile celebrities attending the event this year included Taylor Swift, Bella Hadid and Blake Lively. Justin Beiber wore Marine Serre and Swift wore Dion Lee. Meanwhile, Lively wore Adidas and jewelry from Stephanie Gottlieb and Tiffany & Co.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request