Gupshup announces India's first Conversational Buyer App on ONDC

7 months ago 13

Conversation Cloud platform

Gupshup has announced India's first

Conversational Buyer App

on the government’s Open Network for Digital Commerce (ONDC), at its event

Conversations 2024

in Delhi. It enables buyers to use a WhatsApp-based conversational UI to discover, browse, and buy products from sellers across the

ONDC network

, without needing to download any other mobile app.

Soon,

Gupshup

will also offer this product capability to its enterprise customers who want to integrate conversational commerce into their chatbots. This launch demonstrates the perfect alignment of Gupshup's vision of a conversational internet with ONDC's mission of democratising digital commerce.
Commenting on the announcement, Gupshup CEO,

Beerud Sheth

said: “India's diverse population uses different mobile tools, varied languages, and possesses different levels of tech-savvy. But they all know how to chat via WhatsApp. Delivering conversational experiences via the messaging app is the only way to reach everyone. Gupshup's Buyer App on ONDC brings the vast commerce network to users nationwide, usable in any language, quickly and easily. This will truly transform digital commerce on a population scale in India.”

Gupshup Conversational Buyer App: Availability

The Buyer App is in Beta and will initially have limited availability, allowing users to order food & beverages like biryani on WhatsApp.

Gupshup Conversational Buyer App: How it works

Customers will be able to share their location over chat, browse sellers close to them, order food, and make payments right from WhatsApp. Support for additional conversational channels such as Google RCS and

Voice

is also coming soon.
With these capabilities, merchants, and businesses looking to participate in the ONDC eCommerce ecosystem can leverage the Gupshup ONDC Commerce Platform and speed up their time to market. Here’s how the app will work:

Expand your business reach with the only Conversational Buyer App on ONDC

Importance of this new app

More than 650 million Indians are now active on social media and messaging platforms. Despite this massive engagement, only 30% of users (nearly 200 million) shop online. Meanwhile, a whopping 50% of the remaining 450 million haven't even used any apps beyond social media and entertainment. Furthermore, 65% of savvy digital users find app downloads frustrating and 40% abandon a purchase if pushed to install apps.

Article From: timesofindia.indiatimes.com

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request