Glossy x Launchmetrics Research: Rare Beauty, Sol de Janeiro are most-buzzy body mists

Over the last six months, Glossy has been covering the sales surge in fragrances, from niche to luxury. Data from market research company Statista shows that, in 2024, the U.S. fragrance market is expected to generate $8.9 billion in revenue. Globally, that number is projected to be $59.9 billion.

The shift in fragrance culture has been a major contributor to the category’s popularity. New brands entered the category with the goal of democratizing fragrance. And subcategories including body mists and perfume mists sprouted up.

A “body mist” search on TikTok generates over 172,100 posts. The current most-liked post, with over 232,500 likes, features creator @jusderose breaking down Sol de Janeiro’s different viral body mists.

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