Glossy x Launchmetrics Research: Briogeo leads scalp care buzz on social media

With consumers becoming increasingly aware and demanding of clean, performance-driven hair-care products, scalp care has gained popularity.

The American Academy of Dermatology reported in 2018 that nearly 50 million men and 30 million women in the U.S. suffer from hereditary hair loss, which has led them to seek out and spend more on hair and scalp care products. Other conditions driving the category’s growth include dandruff, dull hair, and dry and itchy scalp. As a result, in the last few years, more products specifically targeting scalp health have hit the market. Hair care and beauty brands have introduced products from serums to shower heads to get in on the scalp care wave.

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