Glossy+ Research: TikTok and UGC remain top of mind for brands

2 months ago 14

Brands are trying to do more with less when it comes to paid marketing.

According to new research from Glossy+, brands are focused on making user-generated content for social media as well as video content. Modern Retail and Glossy ran a recent survey of around 60 brands and agencies who reported that video posts and TikTok content remain one of the highest marketing priorities.

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