Glossy Research: 63% of brands will invest in IRL events this fall

2 months ago 15

There are many ways fashion brands are looking to expand their marketing outside of the digital world, but out-of-home advertising isn’t one of them.

According to a survey conducted by Glossy and Modern Retail of around 60 fashion brands, IRL events are the No. 1 form of advertising that brands are focusing on this year. Sixty-three percent of brands surveyed said events are an area of increased investment this fall. Comparatively, the next most popular areas of investment are direct mail and print media at 37% and 39%, respectively. Print media was described as ads in magazines and newspapers.

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