3 weeks ago
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Data for this index was collected by Dash Hudson.
Table of contents
- Introduction
- Methodology
- Industry cross-collaborations increase and influencers seek natural partnerships
- Still images and carousel ads receive more attention than Reels on Instagram
- Long-form videos garner more engagement than Shorts
- Follower engagement on Instagram is the opposite of engagement on YouTube
- Tutorials are the most common type of sponsored post, but giveaways bring the most engagement
- The future of brand sponsorships focuses on community
Introduction
Social media platforms reach large audiences, but fostering connections with consumers can be tricky to do through official brand pages, which heavily feature promotional content and paid advertisements. While brand pages can communicate messages about events like upcoming sales or shopping locations, audiences are skeptical of their curated marketing content. This is where influencers come in. To fill the social gap between consumers and brands, influencers can act as brands’ official spokespeople.
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