Glossy Pop Newsletter: Videos about Gen Z and Gen Alpha wreaking havoc at Sephora are flooding TikTok

11 months ago 23

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To fill their time over the holiday break, it seems, kids went to Sephora en masse. And no one on TikTok was happy about it. On the social media app, dozens of Sephora shoppers and staffers made videos complaining about the behavior of kids as young as 9 years old clamoring over Rare Beauty, Drunk Elephant, Sol de Janeiro and other Gen Alpha-beloved beauty brands. While the majority of videos have focused on Sephora, Ulta Beauty has been mentioned in some, too.

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