Glossy Pop Newsletter: How Béis uses social listening to foster a community of superfans

9 months ago 17

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Béis, the Shay Mitchell-fronted luggage brand, has been growing at a rapid clip. As recently reported in Glossy, the brand reached $200 million in annual revenue in 2023, marking a 180% increase year-over-year. And, it expects 2024 to be even bigger. One key strategy driving its growth is simply listening to its community.

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