Glossy Pop Newsletter: Exclusive — Estée Lauder’s bet on Nicole Richie to improve relevance with millennials is paying off

2 months ago 24

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On August 1, Nicole Richie (7.3 million Instagram followers) posted a Reel, which served as a teaser for her new campaign with Estée Lauder. The campaign promotes the brand’s OG hero product — the 42-year-old, $128 Advanced Night Repair Serum — and its new $98 Overnight Treatment, which launched on July 1.

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