11 months ago
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Around three hours before an awards show starts, the trio behind @checkthetag (158,000 followers) gets to work. The two sisters, Katheen and Wenny Miozzo, who are based in Rio De Janeiro, as well as Thomas Monks, who lives in Charlotte, North Carolina, all have their roles. Monks joined the Miozzo sisters’ Instagram-based project a couple of months after they founded the Instagram account in 2016. It has since gained a reputation as a guide to the brands behind red-carpet fashion. Its bio reads, “Celebrity fashion IDed. Based in 🇧🇷” Though its following may not be massive, the account is influential. “I will never forget the day that Naomi Campbell followed us,” Monks said. In December 2023, the brand made Vogue Runway’s chart of Favorite Social Media Fashion Accounts.
For legions of fashion fans and insiders, particularly during awards season, @checkthetag is a bible of sorts, for both its speed and its sourcing. When possible, it will pair a red carpet photo with one from the runway, indicating how a look changes from one environment to the other. When possible, all the accessories featured in a look are also tagged.
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English (US) ·