Glossy Pop Newsletter: At Hally House, Bama Rush students are the new influencers

8 months ago 17

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It’s Spring Break season, Coachella kicked off on Friday, and brands have been trying to figure out the best ways to engage. For Hally, the Gen-Z-focused hair color brand, the answer was not in California, but rather in Aly’s Beach, Florida — a small town located a four-hour drive from the University of Alabama. The beach town is a common getaway for the college’s students.

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