Geske taps celebrities and influencers to raise global brand awareness

9 months ago 18

German beauty brand Geske, which aims to fuse engineering, skin care and AI technology, is making a play for global brand awareness with celebrity and influencer partnerships.

Founded in 2022 by André Geske, Geske’s focus is innovative beauty devices at accessible price points. The product line includes more than 150 different technologies, including sonic vibrations and red light therapy. Plus, each device sells for under $100 and has a 15-year warranty. In addition, the brand has a free app that houses over 1,000 videos in 56 languages which instruct consumers on using Geske products and offer skin-care and product recommendations.

In December 2023, Geske launched in the U.S. with over 50 products available for purchase on its website and through Amazon and Urban Outfitters. Before launching in the states, the brand was available in 67 countries.

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