Gen Z wants to ‘turn off’ TikTok Shop, as beauty brands test the waters

10 months ago 22

This story is part of Glossy and Modern Retail’s series breaking down the big conversations at eTail West.

Gen Z doesn’t like TikTok Shop.

That’s according to an on-stage discussion between Jeremy Lowenstein, CMO of makeup brand Milani, and a group of Gen Zers known as the Z Suite, at the eTail West conference on February 27. The Z Suite, compiled by Berns Communications Group, serves as a focus group for retail, consumer and technology companies.

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