3 months ago
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The marketing strategy of the new fragrance brand Modern Magic aims to earn the trust of its target Gen-Z consumer.
Modern Magic is the latest company to emerge from Slate Brands, a 5-year-old Brooklyn-based beauty incubator that partners with creators and influencers to create brands for Gen Z. To date, Slate Brands has rolled out nine brands, including Auden Luer, with MaCenna Lee (@xomacenna, 589,000 Instagram followers); Vagitaminz, with Lala Milan (@lalamilan, 3.9 million Instagram followers); and Me Nails, with Moriah Elizabeth (@mariahelizabethofficial, 536,000 Instagram followers). Modern Magic, Slate Brands’ third fragrance brand, was inspired by “those perfect, everyday moments of enchantment that coexist with our busy lives,” according to its website.
Modern Magic’s initial collection, the Evergreen collection, consists of three scents: Muse, Melted and Midnight. As of Wednesday, they’re available for purchase on Modern Margic’s e-commerce site and TikTok Shop. Each comes in a 50-milliliter bottle and is priced at $88. Slate Brands founder and CEO Judah Abraham said two more scents and travel-size options of each fragrance will complete the collection and roll out by the end of the year.
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English (US) ·