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Foot Locker announced in March that it would be revamping and relaunching its mobile app and rewards program this year as part of its ongoing “Lace Up” plan to streamline and grow the business. On Tuesday, Foot Locker rolled out the newly reimagined FLX Rewards program and shared details with Glossy about what the new mobile app will look like when it launches later this year.
Both the new FLX Rewards program and the new app are focused on two things, according to Foot Locker’s chief customer officer, Kim Waldmann: improving the connection between Foot Locker’s online and offline retail, and giving customers better access to limited products.
“Everything we do is grounded in talking to our customers,” Waldmann said. “So we asked them [through surveys] the kinds of things they wanted. [They told us they want] better product access, better chances to win high-heat products and more rewards for being loyal customers.”
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English (US) ·