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Using a three-pronged strategy focused on its community of female business owners, the Female Founder Collective raised $1.7 million for California wildfire relief as of Wednesday morning. The campaign is primed to raise far more, a portion of which will be disseminated to female business owners who lost everything in the fires that ravaged Los Angeles starting on January 7.
The Female Founder Collective was launched in 2018 by designer Rebecca Minkoff and advisor, brand builder and former digital publishing exec Alison Koplar Wyatt to support, develop and elevate female-founded and women-owned businesses.
“[The L.A. fire department campaign] started as an Instagram fundraiser Wednesday morning [the second day of the fires], then it took on a life of its own,” Minkoff told Glossy on Wednesday. Donations have ranged from a few dollars to a $100,000 donation. Most are around $1,000.
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