Beauty and wellness experts share concrete advice for navigating Trump’s new tariffs

With new, sky-high global tariffs announced on Wednesday, beauty and wellness execs are preparing by sharing resources, cutting assortment, assessing supply chains, reserving ingredient shipments, rethinking demand planning strategies and reevaluating retail launches.

“Many brands have been coming to us as of late regarding all these challenges with tariffs,” said Daniel Park, CEO of The DPS, a California-based beauty formulation and manufacturing business that makes products for Sol de Janeiro, Dr. Squatch, Haus Labs by Lady Gaga and many more top brands. 

“Many key components, like packaging and raw materials, are [commonly] sourced internationally,” Park said. “Having to shift to an alternative supply chain strategy while minimizing the impact of cost of goods production, lead times and manufacturing capabilities will be a major challenge [for all brands].”

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