Fashion Briefing: Offering in-store product repairs is a growing trend

9 months ago 19

In this week’s briefing, a look at the growing repair space in footwear and the opportunity for customer loyalty through in-store repairs. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Since the launch of French footwear brand Veja’s “Clean, Repair, Collect” program in 2020, the brand has repaired 20,000 sneakers and shoes from its own and other brands. After the initial success of the repair service in its store in Bordeaux, France, Veja rolled out repair stores in Galeries Lafayette, Paris, as well as in Berlin and Madrid. Repairs range from €10-€100 for a range of services.

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