Fashion Briefing: How can brands stand out in the increasingly crowded activewear category?

1 week ago 4

This week, a look at Rhone’s womenswear launch, the glut of activewear brands that have flooded the market and the ways brands can stay competitive as activewear grows.

Nate Checketts, founder of the 9-year-old men’s activewear brand Rhone, admits that “the macro environment is not conducive to category risk right now.”

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