Fashion Briefing: For resale companies, luxury spending dips — and girl math — are inspiring new price-focused initiatives

8 months ago 27

Many luxury companies have seen far better days, thanks to consumers pulling back on spending. Rather than lose out to brands and retailers offering more affordability, two resale companies are newly investing in initiatives aimed at appealing to budget-conscious shoppers. This week, a look at Rebag’s new paid membership program, Rebag+, and Vestiaire Collective’s new cost-per-wear-focused marketing campaign.

Rebag’s new membership program facilitates budgeting for Birkins

With its new membership program, allowing shoppers to pay off purchases in payments, luxury resale company Rebag is taking the opposite approach of Affirm, Klarna and traditional credit cards, according to founder and CEO Charles Gorra.

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