Fashion Briefing: Film x fashion collaborations are now luxe

9 months ago 19

This week, a look at eyewear brand Selima Optique’s strategy for creating sell-out glasses in collaboration with the Oscar-winning film “Poor Things.” Plus, the trends inspired by Beyoncé’s “Cowboy Carter” album and the executive shifts announced this week.

Shoes, bags and … eyewear? The glasses category has rapidly grown in recent years, and geeky glasses are set to be among the trends of the year, thanks to Bella Hadid and TikTok. The eyewear market is currently estimated to be worth $35 billion, according to Statista, and the luxury segment is expected to reach $56 billion by 2033, per retail intelligence company Fact.MR.

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