Fashion Briefing: Brands are getting in on the rise of tenniscore and golf fashion

8 months ago 21

This week, a look at the brands getting into golf, pickleball and tennis as luxe sports take off. Plus, the current gen AI opportunities for creators, the latest funding rounds, new executive shifts and other news to know.

In the wake of the recently released film “Challengers,” directed by Luca Guandino and starring Zendaya, Mike Faist and Josh O’Connor, there’s been a noticeable surge in sports-inspired fashion, particularly tenniscore and golf attire.

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