Experiment’s Lisa Guerrera and Emmy Ketcham on creating a brand for the ‘nerdy, smart girl who ends up being cool in adulthood’

2 months ago 35

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Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business.

Together, they soft-launched their skin-care brand in 2020 with a lime-green silicone sheet mask. Since then, the brand has grown to include products including a glycerin-based hydrating serum, a “micro-slugging” oil gel and a lip balm. Its first cleanser will launch in a few weeks.

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